Marketing Platforms

Results – Creating New Proprietary Marketing Platforms

  • Kaiser Logo
  • getfitsd
  • LACE-UP-PIC

Assignment - Create & Activate Integrated Sports Marketing Platform

  • Extend national Kaiser Permanente “Thrive” ad campaign to engage local San Diego
 consumers, businesses, and KP employees, in a company organized, preventative health program

Services Provided:

  • Proprietary marketing platform development, launch, and infield activation

Results:

  • Developed, obtained media partnerships, and activated infield, a 8-week Kaiser Permanente “Get-Fit” San Diego Promotion, 5K Company Team Run/Walk Event, and Fit Festival
  • Doubled client marketing investment via partnerships into integrated $740,000 multiple media and event program
  • Budget leveraging sponsors included Mitsubishi Motors, 24 Hour Fitness, Mizuno Running Footwear, Zumba, Road Runner Sports, Henry’s Farmers Market, Healthy Dining, Channel 10 TV, Azteca America TV, and the San Diego Business Journal
  • 20thfox
  • FAMILY-GUY-TOUR-LOGO
  • QUAHOG-THEATER
  • KIA-SOUL-LOUNGE-FAMILY-GUY

Assignment - Create Young Adult Targeted Marketing Platform and
Social Media Campaign 

  • Develop self-liquidating experiential event marketing tour, and amplifying social media campaign, to promote viewing of Fox TV’s “Family Guy” comedy show to college market.

Services Provided

  • Created proprietary “Meet the Family Guy” Road Tour program with three month supporting social media engagement campaign; “Best of Family Guy” Voting & “Griffins” Awards
  • Packaged program into salable sponsorship components for Fox TV to self-liquidate costs; X-Box Video Arcade, KIA Lounge/Showroom, Qualog Outdoor Cinema & Entertainment Stage, Drunken Clam Bar and Cleveland’s Delicatessen
  • Created generic sales materials and customized qualified  client proposals

Results

  • Fox TV sales team utilized program to increase Microsoft’s yearly broadcast media buy