Partnerships

Results - Partnership Leveraging & Budget Savings

  • FLORIDA-CITRUS-LOGO
  • rubbermaid
  • FLORIDA-GRAPEFRUIT-PANEL

Assignment - Media Budget Savings 

  • Obtain co-marketing partners to fund and  deliver retail sales promotion  of Florida grapefruit

Services Provided

  • Partner targeting, negotiation and procurement

Results

  • Obtained Rubbermaid as co-promotional partner to eliminate media delivery costs
  • Delivered  a Florida Citrus coupon savings booklet at retail POS in a Rubbermaid container
  • Procured  coupon booklet savings offer participants; Cookbook, Theragran Vitamin, and 3M brushes
  • OFFICE-DEPOT-LOGO
  • OFFICE-DEPOT-SERIES-COVER
  • CORPORATE-CUPS

Assignment - Budget Leveraging “Value-Added” Media Extension 

  • Extend & “bring alive” local media buys through a proprietary national series of local B2B & consumer engaging event based programs

Services Provided

  • Developed and produced a 13 major market event based “Corporate Cup Fitness Series” and localized marketing program
  • Obtained media sponsorships from existing media buys for “value-added” program media support

Results

  • Negotiated $1,001,012 of incremental media “value-added” partnerships
  • Media partnerships included local market TV, radio, daily newspaper & business journals