Promotions

Results – Promotional Overlays & Special Projects

  • ALAMO-LOGO
  • TRAVEL-AGENT-PIC
  • ALAMO-BESR-FRIENDS-BROCHURE

Assignment - B2B Promotion Business Building

  • Incentivize travel agents to book Alamo car rentals

Services Provided

  • Identification and conversion of computerized reservation system as untapped marketing asset for budget savings and sales promotion
  • Designed and produced sales building “Best Friends” -  “Book & Win” sweepstakes promotion

Results

  • Rented highest level of cars in company history
  • Won American Marketing Association’s SPIRE Award for marketing effectiveness
  • PEPSI-BASEBALL-GLOVE
  • FLAVOR-OF-BASEBALL-STRIP
  • FLAVOR-BASEBALL-POS-PIC

Assignment - Consumer Promotion Business Building 

  • Stimulate Pepsi grocery store point of sale display placement and sales

Services Provided

  • Created proprietary “collectable” baseball cards with instant win “rare card” sweepstakes overlay
  • Negotiated use of baseball players name/likeness from Major League Baseball Players Association
  • Developed and produced all program materials
  • Administered sweepstakes and prize award

Results

  • Delivered and promoted through packages of Pepsi products
  • Increased sales +20% vs. year ago